Gain A Better Understanding Of Your Customers
Use your Public WiFi Hotspot as a marketing platform by tracking new and returning visitors to your venue in real-time.
Features
Use your analytics dashboard to unlock your marketing potential
Advanced Marketing
Specific Sales Messages For Your Own Target Markets
Marketing has changed. Your customers are really only interested in things that matter to them. So, what if you could understand more about the people who actually visit your business? Segmented information, such as the age, gender, and social interests of your audience will enable you not only to understand more about who your current service offering appeals, to but also create targeted sales promotions that align with your different groups of customers. Imagine being able to message women, of a certain age range, one relevant promotion; and send the men another. Your targeted marketing campaigns should offer better cut-through because they carry more relevance. This is what the Vital Wifi solution offers.
Better Understanding
The Vital Wifi solution offers you the chance to collect more data about the people who visit your venue, including how many times they visit. This is collected in a compliant way, with users opting-in, all in real-time.
Your portal will give you valuable insights about what your customers do whilst they're with you, such as what devices they use, their gender and information about how long they're online for.
Better Communications
Send emails, text messages and social media marketing messages to the people that connect to your WiFi with special offers, loyalty discounts, last-minute deals... The choice is yours. You can even ask them to Like, Share or Tweet your promotions.
You can run e-mail marketing campaigns directly from the Vital Wifi portal or if you prefer you can integrate your portal directly into your MailChimp or Campaign Monitor account.
Legally Compliant
There are various requirements you need to meet when providing public WiFi and this is an essential aspect of WiFi provision.
By using the Vital Wifi system, you can be assured that you meet all of these requirements. The Vital Wifi system covers you on requirements such as data retention, copyright infringement and illegal online activity, we'll even manage your law enforcement requests for information. You can read more about the legal requirements when offering public WiFi here.
